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Is The Ordinary Cruelty-Free?
The Ordinary has confirmed that they are 100% cruelty-free.
They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law.
The Ordinary is certified cruelty-free by PETA.
Is The Ordinary Vegan?
The Ordinary products are 100% vegan. They don’t contain any animal-derived ingredients or by-products.
Shop the full list of 100% cruelty-free and vegan companies here.
Is The Ordinary Owned By A Parent Company That Tests On Animals?
The Ordinary is owned by Estée Lauder, which is not a cruelty-free brand.
Is The Ordinary Sold in Mainland China?
No, The Ordinary is not sold in mainland China.
Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.
Any brand that chooses to sell its products in China cannot be considered cruelty-free.
Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.
About The Ordinary
The Ordinary is part of the DECIEM group (also known as The Abnormal Beauty Company). Deciem was founded in Canada in 2013. The Ordinary is a budget brand that sells makeup and skincare. The Ordinary’s packaging may seem confusing and intimidating. This is because all of its products are designed to provide raw, concentrated versions of common ingredients found in everyday beauty items. The Ordinary products have become very popular because of their effectiveness and affordability.
Email to the Company
Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions.
- Are your products vegan? If only some are vegan, which ones?
- Are any of your products or ingredients tested on animals?
- Do you have a Leaping Bunny or PETA certification?
- Do your suppliers or any third parties test animals on your behalf?
- Does your company sell products in mainland China (except for Hong Kong and online sales)?
- Are you owned by a parent company that tests on animals?
This is how The Ordinary responded to my email:
I’m happy to confirm with you that all of DECIEM is Cruelty-Free, and the only product in our brand portfolio that is not vegan is Mastic Must from our line NIOD, because it contains honey.
DECIEM as a whole is leaping bunny certified, and you may wish to learn more about our relationship with the earth, animals, and people on the linked pages!
Please let me know if any questions, and thank you so much for the kind interest.
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