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Is Dae Hair Cruelty-Free?
Dae has confirmed that they are 100% cruelty-free.
They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law.
Dae is not certified cruelty-free by any third-party organizations.
Is Dae Vegan?
Dae hair products are entirely vegan. They are made without parabens, sulfates, synthetic dyes, and fragrances. They are also safe to use on hair extensions.
Is Dae Owned By A Parent Company That Tests On Animals?
No, Dae is not owned by a parent company that tests on animals.
Is Dae Sold in China?
No, Dae is not sold in China.
Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.
Any brand that chooses to sell its products in China cannot be considered cruelty-free.
Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.
About Dae Hair
Amber Fillerup Clark, the famous blogger and Instagram mom, created dae in January 2020. Amber has two hair companies: Barefoot Blonde Hair and Dae Hair. Her home state of Arizona is what inspired her to create dae. The name, Dae, is an acronym for dawn, afternoon, and evening.
The following is the from the dae website:
“We’re a haircare line based in sunny Arizona. Our products are made up of the many things that make our home special, including the scent of orange blossoms in the air, colors of majestic sunsets, and nourishing ingredients derived from desert botanicals. We believe haircare doesn’t have to be complicated and aimed to make a line that is simple and effective. We hope that dae plays a special role in your everyday hair routine from sunrise to sunset and allows you to feel the warmth of the desert wherever you are.”
Email to the Company
Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions:
- Are your products vegan? If only some are vegan, which ones?
- Are any of your products or ingredients tested on animals?
- Do you have a Leaping Bunny or PETA certification?
- Do your suppliers or any third parties test animals on your behalf?
- Does your company sell products in mainland China (except for Hong Kong and online sales)?
- Are you owned by a parent company that tests on animals?
This is how dae responded to my email:
- Yes, all of our products are vegan (shampoo, conditioner, & deep conditioning treatment).
- None of our products are tested on animals as we are cruelty-free.
- No, we are not certified with Leaping Bunny or PETA but we are considering this.
- They do not.
- No, we do not sell/ship to China. We do ship to Hong Kong.
- We are not owned by a parent company.