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Is Schwarzkopf Cruelty-Free?
Schwarzkopf is NOT cruelty-free.
Is Schwarzkopf Vegan?
Schwarzkopf might have some vegan products, but I don’t consider any of their products vegan since they test on animals.
Is Schwarzkopf PETA Certified?
No, Schwarzkopf is not PETA certified, and PETA lists Schwarzkopf as a company that tests on animals.
Is Schwarzkopf Leaping Bunny Certified?
No, Schwarzkopf is not Leaping Bunny Certified.
Is Schwarzkopf Owned By A Parent Company That Tests On Animals?
Yes, Schwarzkopf is owned by Henkel, a company that tests on animals.
Henkel’s Animal Testing Policy
Schwarzkopf’s parent company, Henkel, has a page on their website about animal testing with the following paragraph:
“Cruelty-free” has no legal definition. Any brand can claim “cruelty-free” even if they do test on animals.
Some brands like to say that they are “cruelty-free” because it is a marketing buzzword to sell more products.
The only way to find out is to ask the company. One important question to ask is if their products are sold in China.
Animal Testing in China
Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.
Any brand that chooses to sell its products in China cannot be considered cruelty-free. Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.
This does NOT include products that are made in China, only if they are sold in China.
The only way to know if a brand sells products in China is to ask them directly. Make sure to note that Hong Kong is not included in this policy, and neither are products only sold online to Chinese consumers.
Is Schwarzkopf Sold in Mainland China?
From reading Henkel’s animal testing policy, it is safe to assume that Schwarzkopf products are sold in mainland China.
Vegan and Cruelty-Free Alternatives to Schwarzkopf
Amber Fillerup Clark, the famous blogger and Instagram mom, created dae in January 2020. Amber has two hair companies: Barefoot Blonde Hair and Dae Hair. Her home state of Arizona is what inspired her to create dae, a vegan and cruelty-free brand. The name, Dae, is an acronym for dawn, afternoon, and evening.
Email to the Company
Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions:
- Are your products vegan? If only some are vegan, which ones?
- Are any of your products or ingredients tested on animals?
- Do you have a Leaping Bunny or PETA certification?
- Do your suppliers or any third parties test animals on your behalf?
- Does your company sell products in mainland China (except Hong Kong)?
- Are you owned by a parent company that tests on animals?
Here is how Schwarzkopf responded:
Thank you for taking the time to contact us regarding Henkel’s Animal Testing policy.
Henkel does not test our cosmetic products on animals. This applies to both the products for home use available in the market and professional products used in hair salons. We use recognized, alternative testing methods or existing data to demonstrate the safety of our cosmetic ingredients. For almost 40 years, we have been committed to the development and recognition of alternative methods in many different ways. Some countries still test certain cosmetic products from our assortment on animals to obtain market registration. We are working with national and European associations to convince the authorities in these countries to cease testing cosmetic products on animals. To learn more about our commitment please visit our website: https://www.henkel.com/brands-and-businesses/beauty-care/research-and-development/animal-testing#Tab-982954_3
We are not considered vegan. The color cream in our Keratin Color kits contains Keratin which we are most certain is derived from sheep/lamb wool, however, we cannot 100% guarantee the source. Please note that the Keratin Color Pre-Treatment contains Hydrolyzed Collagen, which has been known to come from many sources such as animals and/or fish.