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Is Neutrogena Cruelty-Free and Vegan?

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Is Neurtrogena Cruelty-Free?

Neutrogena is NOT cruelty-free.

Is Neutrogena Vegan?

Neutrogena does use animal-derived ingredients in their products. Even if there is a Neutrogena product that doesn’t contain any animal-derived ingredients, I wouldn’t consider it vegan since the brand tests on animals.

Is Neutrogena PETA Certified?

No, Neutrogena is not PETA certified, and PETA lists Neutrogena as a company that tests on animals.

Is Neutrogena Leaping Bunny Certified?

No, Neutrogena is not Leaping Bunny certified.

From Their FAQ

Neutrogena is not cruelty-free

“Cruelty-free” has no legal definition. Any brand can claim “cruelty-free” even if they do test on animals.

Some brands like to say that they are “cruelty-free” because it is a marketing buzzword to sell more products.

The only way to find out is to ask the company. One important question to ask is if their products are sold in China.

Neutrogena admits to testing on animals when the government requires it. This means that they sell their products in China.

Is Neutrogena Owned By A Parent Company That Tests On Animals?

Yes, Neutrogena is owned by Johnson & Johnson, a company that tests on animals.

Animal Testing in China

Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

Is Neutrogena Sold in Mainland China?

Yes, Neutrogena is sold in mainland China. You can see a screenshot of their Chinese website here:

Neutrogena is sold in China

Vegan and Cruelty-Free Alternatives to Neutrogena


Pacifica is a 100% cruelty-free and vegan brand that sells natural makeup, body care, fragrance, hair care, nail polish, skincare, and sunscreen at an affordable price.


ACURE is a 100% cruelty-free, vegan, and family-owned and operated company founded on sustainable principles to provide the highest quality personal care products. 


Skyn ICELAND  is a 100% cruelty-free and vegan brand that was created by Sarah Kugelman who traveled to Iceland as a way to treat her chronic stress. Skyn ICELAND draws on the natural resources of Iceland- from its mineral-rich glacial water to its nourishing botanicals- plus the latest scientific advances to create nature-based skincare with utterly modern results. All products are made without parabens, petroleum, sulfates, or mineral oil.

Shop the full list of 100% vegan and cruelty-free brands.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions:

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except Hong Kong)?
  6. Are you owned by a parent company that tests on animals?

Here is how Neutrogena responded:

The Johnson & Johnson Family of Consumer Companies does not conduct testing of our cosmetic or personal care products on animals and we do not ask others to test on our behalf, except when testing is required by law or specific government regulation. When it comes to the development of medicines, medical devices, and other regulated health products, where animal use is often required, our policies reflect the highest animal welfare standards and meet or exceed all applicable local and national laws and regulations. To learn more about our policies, we invite you to see more information on our website:  

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