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The Truth Behind Makeup Forever's Cruelty-Free Claims: A Deep Dive into the Brand's Animal Testing Policies Skip to Content

Is Make Up For Ever Cruelty-Free and Vegan?

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Make Up For Ever Products

Is Make Up For Ever Cruelty-Free?

Make Up For Ever is NOT cruelty-free.

Is Make Up For Ever Vegan?

Make Up For Ever might have some products without animal-derived ingredients, but we don’t consider any of their products vegan since they test on animals.

Is Make Up For Ever Certified Cruelty-Free?

No, Make Up For Ever is not certified cruelty-free by Leaping Bunny or PETA, and PETA lists Make Up For Ever as a company that tests on animals.

Is Make Up For Ever Owned By A Parent Company That Tests On Animals?

Yes, Make Up For Ever is owned by LVMH, which is not a cruelty-free company.

Animal Testing in China

Animal testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing. 

Any brand that chooses to sell its products in China cannot be considered cruelty-free. Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

This does NOT include products that are made in China, only if they are sold in China. 

The only way to know if a brand sells products in China is to ask them directly. Make sure to note that Hong Kong is not included in this policy, and neither are products only sold online to Chinese consumers.

Is Make Up For Ever Sold in Mainland China?

Yes, Make Up For Ever is sold in Mainland China.

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