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Is L’Oréal Cruelty-Free and Vegan?

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L'Oréal Products

Is L’Oréal Cruelty-Free?

L’Oréal is NOT cruelty-free.

Is L’Oréal Vegan?

L’Oréal might have some products without animal-derived ingredients, but I don’t consider any of their products vegan since they test on animals.

Is L’Oréal PETA Certified?

No, L’Oréal is not PETA certified, and PETA lists L’Oréal as a company that tests on animals.

Is L’Oréal Leaping Bunny Certified?

No, L’Oréal is not Leaping Bunny certified.

Is L’Oréal Owned By A Parent Company That Tests On Animals?

No, L’Oréal is not owned by a parent company that tests on animals.

L’Oréal’s Animal Testing Policy

L’Oréal has the following paragraph on their website:

L'Oréal's Cruelty-Free Claims

“Cruelty-free” has no legal definition. Any brand can claim “cruelty-free” even if they do test on animals.

Some brands like to say that they are “cruelty-free” because it is a marketing buzzword to sell more products.

The only way to find out is to ask the company. One important question to ask is if their products are sold in China.

Animal Testing in China

Animal testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing. 

Any brand that chooses to sell its products in China cannot be considered cruelty-free. Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

This does NOT include products that are made in China, only if they are sold in China. 

The only way to know if a brand sells products in China is to ask them directly. Make sure to note that Hong Kong is not included in this policy, and neither are products only sold online to Chinese consumers.

Is L’Oréal Sold in Mainland China?

Yes, L’Oréal products are sold in mainland China.

Here is a screenshot showing information about L’Oréal in the Chinese market:

L'Oréal is Sold in China

You can find that page here.

Vegan and Cruelty-Free Alternatives to L’Oréal

Au Naturale

Au Naturale Products

Au Naturale is a budget makeup brand. The products are cruelty-free, vegan, organic, paraben-free, and ethical makeup.

E.L.F. Cosmetics

E.L.F. Cosmetics

E.L.F. Cosmetics sells beauty products that are affordable for any budget.


Pacifica Products

Pacifica sells natural makeup, body care, fragrance, hair care, nail polish, skincare, and sunscreen at an affordable price.

Shop the full list of 100% cruelty-free and vegan brands.

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