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Is Krave Beauty Cruelty-Free and Vegan?

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Is Krave Beauty Cruelty-Free?

Krave Beauty has confirmed that they are 100% cruelty-free.

They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law. 

Krave Beauty is certified cruelty-free by PETA.

Is Krave Beauty Vegan?

Krave Beauty has confirmed that they only sell vegan products.

Shop the full-list of 100% vegan and cruelty-free brands.


Is Krave Beauty Owned By A Parent Company That Tests On Animals?

Krave Beauty is not owned by a parent company.

Is Krave Beauty Sold in China?

No, Krave Beauty is not sold in China.

Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

About Krave Beauty

Krave Beauty was created by YouTuber, Liah Yoo, to help customers minimize their skincare routine.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions:

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except for Hong Kong and online sales)?
  6. Are you owned by a parent company that tests on animals?

Here is how Krave Beauty responded:

1) Yes, all our products are vegan.

2) No, none of our products are tested on animals.

3) No, we do not have a Leaping Bunny or PETA certification

4) No, none of our third parties test animals on your behalf.

5) No, we do not sell products in stores in mainland China.

6) No, we are not owned by a parent company that tests on animals.

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Is Krave Beauty Cruelty-Free and Vegan?