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Is Urban Decay Cruelty-Free and Vegan?

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Urban Decay

Is Urban Decay Cruelty-Free?

Urban Decay has confirmed that they are 100% cruelty-free.

They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law.

Is Urban Decay Vegan?

Urban Decay is not a 100% vegan brand, but they have many vegan products. You can shop all of their vegan products here.


Shop the full list of 100% vegan and cruelty-free brands.

Is Urban Decay Certified Cruelty-Free?

Yes, Urban Decay is certified cruelty-free by PETA.

Is Urban Decay Owned By A Parent Company That Tests On Animals?

Yes, Urban Decay is owned by L’Oreal, a company that tests on animals.

Is Urban Decay Sold in Mainland China?

No, Urban Decay is not sold in mainland China.

Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

About Urban Decay

Urban Decay was born in Southern California in 1996 to disrupt the industry’s sea of pink-dominated counters.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions:

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except Hong Kong)?
  6. Are you owned by a parent company that tests on animals?

Here is how Urban Decay responded:

Urban Decay, a division of L’Oréal USA, Inc., makes every effort to provide products of the finest quality. The ingredients we use are selected because of their record of safety for use by the consumer. In accordance with our dual policy of product safety and performance, both synthetic and organic materials have been selected. These unique formulas and technology safely provide the desired result. At Urban Decay, all products are all 100% cruelty-free and 100% vegan.

The L’Oréal Group confidently and proudly stands behind each and every product that we sell, and we pledge that we will always uphold the highest standards of safety for our consumers around the world.

**This email was sent in 2020, so some answers may have changed. All of the sections above “Email to the Company” have been updated.

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