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Is PUR Cosmetics Cruelty-Free and Vegan?

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Is PUR Cosmetics Cruelty-Free?

PUR Cosmetics has confirmed that they are 100% cruelty-free. They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law. Pur is not certified cruelty-free by any third-party organizations.

Is PUR Cosmetics Vegan?

PUR Cosmetics is NOT a vegan company, but they do have many vegan products. Under the “Benefits” section of each product, they will have the following note if the product is vegan. It won’t be there if the product isn’t vegan.

Pur Vegan Products

If you only want to shop at 100% cruelty-free and vegan brands click here.


About PUR

PUR Cosmetics creates skin-perfecting, mineral-basked makeup, and skin care solutions.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions: 

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except Hong Kong)?
  6. Are you owned by a parent company that tests on animals?

This is how PUR Cosmetics responded to my email:

You’ll be happy to know that all of our products are 100% cruelty free, and most are vegan friendly!

On our website, under any product’s page you will see a “Benefits” Tab that will tell you if that item is vegan by the icon below. I have attached our list of vegan items, however, it has not been updated with new items, therefore, you will have to check those product pages to ensure they are vegan friendly! Hope this helps 😉

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