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Is Paula’s Choice Cruelty-Free and Vegan?

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Paula's Choice Products

Is Paula’s Choice Cruelty-Free?

Paula’s Choice has confirmed that they are 100% cruelty-free.

They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law

Is Paula’s Choice Vegan?

Paula’s Choice is NOT a 100% vegan brand, but they do have many vegan products. You can find the list of all of the products that are NOT vegan on this page.

If you only want to shop at 100% cruelty-free and vegan brands, click here.


Is Paula’s Choice Certified Cruelty-Free?

Yes, Paula’s Choice is certified cruelty-free by Leaping Bunny and PETA.

Is Paula’s Choice Owned By A Parent Company That Tests On Animals?

Yes, Paula’s Choice is owned by Unilever, which is not a cruelty-free brand.

Is Paula’s Choice Sold in Mainland China?

No, Paula’s Choice is not sold in mainland China.

Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

About Paula’s Choice

Paula’s Choice was founded in 1995 by beauty expert Paula Begoun. The line reflects a commitment to uncovering the truth about skincare and comprises targeted products that address the needs of all ages, skin types, and concerns.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions. 

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except for Hong Kong and online sales)?
  6. Are you owned by a parent company that tests on animals?

This is how Paula’s Choice responded:

1. YES, many of our products are vegan. Since we have more formulas that are vegan than ones that are not, we have a list of products that do contain animal-derived ingredients; you can find that here. If a product is not on that list, it is free of any animal-derived ingredients or by-products.​

2. Absolutely not. Paula’s Choice always has and always will be, a cruelty-free company, and we are Leaping Bunny Certified. 

3. Yes, we are Leaping Bunny Certified. You’ll find the Leaping Bunny Certified symbol on the back of each and every one of our products. 

4. Absolutely not. This is actually part of the criteria a company must meet in order to be Leaping Bunny Certified. You can find more information about the standards and requirements from Leaping Bunny in order for a company to be Leaping Bunny Certified on the Leaping Bunny website, located here: 

5. We only have a Hong Kong distributor; you can view the distributor here: While Hong Kong is technically a part of China, Hong Kong does not have the same testing laws as mainland China. Mainland China currently requires animal testing on the large majority of cosmetic and beauty products. Hong Kong has been able to maintain its own laws about animal testing. The Hong Kong animal testing policies are not the same as those of mainland China. This means that brands can sell in Hong Kong and be cruelty-free, and why we are able to sell in Hong Kong. 

6. No. This is also criteria that has to be met in order to be Leaping Bunny Certified. 

**This email was sent in 2020, so some of the answers have changed. We have updated all of the answers in the sections above “Email to the Company.”

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