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Is H2O+ Cruelty-Free and Vegan?

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Is H2O+ Cruelty-Free?

H2O+ has confirmed that they are 100% cruelty-free.

They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law.

H2O+ is not certified cruelty-free by any third-party organizations.

Is H2O+ Vegan?

H2O+ is not 100% vegan, as some of their products contain animal-derived ingredients.

Unfortunately, they didn’t send me a list of their vegan products, and their vegan products are not clearly labeled on their website.

If you only want to purchase products from 100% cruelty-free and vegan brands, click here.


Is H2O+ Owned By A Parent Company That Tests On Animals?

H2O+ was purchased by Pola Orbis Holdings in 2011.

I found this statement on Pola Orbis Holding’s website that they test on animals when required by law:

Pola Orbis Holdings' animal testing policy

PETA also lists POLA as a company that tests on animals.

Is H2O+ Sold in China?

No, H2O+ is not sold in China.

Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

About H2O+

In 1989, Cindy Melk was tired of cookie-cutter skincare. To revitalize the industry, she founded H2O+, using a vibrant color palette and the power of water as the foundation of and inspiration for the brand. Today, H2O+ remains committed to this creativity and water-powered efficacy in everything that they do.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions: 

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except Hong Kong)?
  6. Are you owned by a parent company that tests on animals?

This is how H2O+ responded to my email:

Thanks for reaching out!  Please see our official policy:​H2O+ does not conduct, commission, or act as a party to test ingredients or finished products on animals. H2O+ does not sell products into countries that require animal testing for cosmetic products.
Not all of our products are vegan; you would need to read the ingredient listing on each product page, but I am putting forth an idea about specifically noting products that are vegan.
We do not have certifications.

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