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Is Etude Cruelty-Free and Vegan?

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Etude House Products

Is Etude Cruelty-Free?

Etude has confirmed that they are 100% cruelty-free.

They don’t test their ingredients or final products on animals or sell them where animal testing is required by law.

Is Etude Vegan?

Etude is not a 100% vegan brand, but they have many vegan products. You can view all of their vegan products here.


Is Etude Certified Cruelty-Free?

No, Etude is not certified cruelty-free by Leaping Bunny or PETA.

Is Etude Owned By A Parent Company That Tests On Animals?

Yes, Etude is owned by AmorePacific, which is not a cruelty-free brand.

Is Etude Sold in Mainland China?

No, Etude is not sold in mainland China. They did have stores in China until 2021.

Animal testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

Products that are sold only online in mainland China are exempt from these animal testing laws.

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