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Is Color Wow Cruelty-Free and Vegan?

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Color Wow Products

Is Color Wow Cruelty-Free?

Color Wow has confirmed that they are 100% cruelty-free.

They don’t test their ingredients or final products on animals, and they don’t sell their products where animal testing is required by law. 

Color Wow isn’t certified cruelty-free by any third-party organizations.

Is Color Wow Vegan?

Color Wow is not a 100% vegan brand, but they have several vegan products.

Here are all of their vegan products:

If you only want to purchase products from 100% cruelty-free and vegan brands, click here.


Is Color Wow Owned By A Parent Company That Tests On Animals?

No, Color Wow is not owned by a parent company that tests on animals.

Is Color Wow Sold in Mainland China?

No, Color Wow is not sold in mainland China.

Animal Testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing.

Any brand that chooses to sell its products in China cannot be considered cruelty-free.

Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

About Color Wow

Color Wow makes award-winning hair products that protect natural and color-treated hair.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions. 

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except for Hong Kong and online sales)?
  6. Are you owned by a parent company that tests on animals?

This is how Color Wow responded to my email:

Not all products are vegan, the vegan products are Kale Cocktail, Dream Coat, Dream Filter, Style on Steroids, EXTRA Shine Spray, Blue Foam, Purple Foam, Pop ‘n lock, One Minute Transformation, Extra Large Volumizer, Money Masque.

We do not test on animals or sell to China, and we do not have a parent company that tests on animals. 

Regarding the PETA certification, I have contacted the relevant teams to look into this and we will be back in touch as soon as we have further information.

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