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Is Axe Cruelty-Free and Vegan?

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Axe Products

Is Axe Cruelty-Free?

Axe is NOT cruelty-free.

Is Axe Vegan?

Axe might have some products without animal-derived ingredients, but we don’t consider any of their products vegan since they test on animals.

Is Axe Certified Cruelty-Free?

No, Axe is not certified cruelty-free by Leaping Bunny or PETA.

Is Axe Owned By A Parent Company That Tests On Animals?

Yes, Axe is owned by Unilever, which is not a cruelty-free company.

Axe’s Animal Testing Policy

Axe has the following paragraph on its FAQ page:

Axe's Cruelty-Free Claims

Unilever’s Animal Testing Policy

Unilever has the following paragraph on its website:

Unilever's Cruelty-Free Claims

“Cruelty-free” has no legal definition. Any brand can claim “cruelty-free” even if they do tests on animals.

Some brands like to say that they are “cruelty-free” because it is a marketing buzzword to sell more products.

The only way to find out is to ask the company. One important question to ask is if their products are sold in China.

Animal Testing in China

Animal testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing. 

Any brand that chooses to sell its products in China cannot be considered cruelty-free. Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

This does NOT include products that are made in China, only if they are sold in China. 

The only way to know if a brand sells products in China is to ask them directly. Make sure to note that Hong Kong is not included in this policy, and neither are products only sold online to Chinese consumers.

Is Axe Sold in Mainland China?

Yes, Axe is sold in Mainland China, but it is sold under the name Lynx.

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