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Is Aveeno Cruelty-Free and Vegan? - The Vegan Abroad Skip to Content

Is Aveeno Cruelty-Free and Vegan?

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Is Aveeno Cruelty-Free?

Aveeno is NOT cruelty-free.

Is Aveeno Vegan?

Aveeno might have some products without animal-derived ingredients, but I don’t consider any of their products vegan since they test on animals.

Is Aveeno PETA Certified?

No, Aveeno is not PETA certified, and PETA lists Aveeno as a company that tests on animals.

Is Aveeno Leaping Bunny Certified?

No, Aveeno is not Leaping Bunny certified.

Is Aveeno Owned By A Parent Company That Tests On Animals?

Yes, Aveeno is owned by Johnson & Johnson, a company that tests on animals.

Aveeno’s Animal Testing Policy

Aveeno has the following paragraph on their website:

Aveeno's Cruelty-Free Claims

“Cruelty-free” has no legal definition. Any brand can claim “cruelty-free” even if they do test on animals.

Some brands like to say that they are “cruelty-free” because it is a marketing buzzword to sell more products.

The only way to find out is to ask the company. One important question to ask is if their products are sold in China.

Animal Testing in China

Animal testing is required by law in China for all foreign cosmetics companies. All American and European cosmetic brands that are sold in China must undergo animal testing. 

Any brand that chooses to sell its products in China cannot be considered cruelty-free. Even products that can bypass mandatory tests may still be pulled from the shelves by Chinese authorities to be tested on animals.

This does NOT include products that are made in China, only if they are sold in China. 

The only way to know if a brand sells products in China is to ask them directly. Make sure to note that Hong Kong is not included in this policy, and neither are products only sold online to Chinese consumers.

Is Aveeno Sold in Mainland China?

Yes, Aveeno products are sold in mainland China.

Here is a screenshot from Aveeno’s Chinese website:

Aveeno Chinese Website

Vegan and Cruelty-Free Alternatives to Aveeno



ACURE is a family-owned and operated company founded on sustainable principles to provide the highest quality personal care products.

OSEA Malibu

OSEA Malibu

OSEA Malibu is a safe, non-toxic skincare brand created in 1996. They were the first company to sign The Compact for Global Protection of Safe Health and Beauty Products. This means that all of their products are free from ingredients that are strongly suspected or known of causing cancer, mutation, or birth defects.

Shop the full list of 100% cruelty-free and vegan brands.

Email to the Company

Before classifying any brand as cruelty-free and vegan, I send them an email with the following questions:

  1. Are your products vegan? If only some are vegan, which ones?
  2. Are any of your products or ingredients tested on animals?
  3. Do you have a Leaping Bunny or PETA certification?
  4. Do your suppliers or any third parties test animals on your behalf?
  5. Does your company sell products in mainland China (except Hong Kong)?
  6. Are you owned by a parent company that tests on animals?

Here is how Aveeno responded:

Thank you for contacting AVEENO®. We appreciate your interest in our company.

Thank you for contacting Johnson & Johnson’s Customer Care Center. At Johnson & Johnson Consumer Health, we do not conduct animal testing in the research or development of our cosmetic products. We believe our cosmetic products can be validated as safe and effective without compromising animal welfare, but some countries still require animal testing data to meet their own regulatory requirements. As part of our ongoing commitment over the last 30 years, we continue to advance non-animal testing methods and support efforts to eliminate the testing of cosmetic products or ingredients on animals globally.
We respect animal welfare and appreciate your engagement on this important topic. To learn more, please visit our Safety and Care Commitment website at:

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